The Woman Behind Bikini Bootcamp

Melissa Perlman

Entrepreneur. Pioneer. Wellness leader. Author. Mother. Restauranteur. Always evolving.

Founder of Bikini Bootcamp Pioneer of Tulum Author Wellness Leader Partner · Grupo Gitano Mother of Two
Melissa Perlman

A simple question.
A life-changing answer.

After 9/11, Melissa asked herself a simple question: If I could live anywhere in the world, where would it be?

She knew instantly — Tulum. At the time, hardly anyone had heard of it. "Tu-what?" was the reaction.

With little money but a clear vision, she built a website for a place that didn't yet exist using photos from past travels, packed her life into oversized duffel bags, and headed to the beach to create what began as a simple pop-up.

That vision was to build a place where people could reconnect — to themselves, to nature, and to a healthier way of living. Through movement, nourishing food, time outdoors, and being surrounded by like-minded people.

That place became Amansala.

What started with just four cabanas has grown to nearly 100, while still holding onto the same spirit it began with. Thousands of guests have found their home away from home here, returning year after year for the feeling they can't find anywhere else.

Melissa has remained deeply involved, and it shows — in the long-standing team, the original Bikini Bootcamp roots, and a loyal community that continues to grow across generations.

Amansala was built on a simple idea: that you should leave looking and feeling better than when you arrived.

In Her Own Words

Hear Melissa talk about what it means to build something from nothing, to pioneer a movement, and to keep evolving after all these years.

Watch Melissa's story on YouTube
Watch on YouTube

Many roles. One vision.

01
Pioneer
She Pioneered Tulum

Melissa arrived in Tulum before the world knew its name. She built Amansala on a stretch of beach that was raw, wild, and full of possibility — and created one of the first wellness retreats in Mexico.

02
Innovator
She Invented a Genre

Wellness travel didn't exist as a category when Melissa launched Bikini Bootcamp. She created a holiday with a purpose — blending fitness, yoga, spa, nourishment and community long before it was mainstream.

03
Author
She Wrote the Book

Melissa is the author of Bikini Bootcamp — a guide to the transformative program she built, sharing the philosophy of movement, nourishment, and intentional living that underpins every retreat.

04
Restauranteur
Partner · Grupo Gitano

A partner in the iconic Grupo Gitano, Melissa brings her passion for vibrant living, exceptional food, and unforgettable atmosphere to one of Tulum's most celebrated hospitality brands.

05
Wellness Leader
A Voice for Women

As a woman who built her business on her own terms in a macho-dominated world, Melissa has become a beacon for female entrepreneurs, wellness professionals, and anyone who dares to do it differently.

06
Always Evolving
Passionate. Present. Evolving.

Mother of two, lover of what she does, and still as fired up as the day she arrived on that beach. Melissa doesn't stand still — she keeps asking what's possible next, for herself and for every woman who walks through Amansala's doors.

"She followed her dreams and created a safe space for women to travel alone and leave feeling better than when they arrived." — Amansala Bikini Bootcamp  ·  by Melissa Perlman

Come experience it for yourself.

Bikini Bootcamp has been transforming women's lives in Tulum for over two decades.
Your turn.

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